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More about cash mobs

Cash mobs have swept across the country over the last several years to breathe new life into struggling mom-and-pop businesses as they compete with big-box retailers. Utilizing flash-mob mentality, a cash mob organizes in advance. However, instead of performing a group-style dance or something similar, a group of cash mobbers flock together to support local business.

Through word of mouth, social media and press coverage, an organized cash mob can have a tremendously positive effect on hometown businesses. In most areas, small, locally owned businesses are the lifeblood of the local economy, but rising costs of doing business often means that these small retailers cannot compete with the lower prices of retail giants.

Cash mobbers take a stand against the corporatization of their communities by planning an event to support local business – to support those businesses that have served them and their families for decades in many cases. Most cash mobs plan to meet on a particular day, with each participant agreeing to spend a specified amount (usually around $20).

One successful mob after another, dedicated community members help the businesses they love and that add value to their community stay in business, attract new customers and thrive despite rising costs, a slow economy and big-box competition. To support local business, anyone in a community is welcome to join an existing cash mob or plan a community’s first one.

"Every dollar spent locally has a 15 percent more positive impact on a local economy than the same amount spent in big-box retailers..."

The benefits that local businesses gain from successful cash mobs are not just a one-day influx of cash. New customers are found, old customers are reacquainted and a new appreciation for businesses that fuel a local economy is found. Every dollar spent locally has a 15 percent more positive impact on a local economy than the same amount spent in big-box retailers and businesses that are part of a corporate giant. Cash mobbers even have a little fun while saving the lifeblood of their communities, as many cash mobs gather after a shopping frenzy at a local establishment for food, drinks and fun, where old and new friends alike meet.