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Harnessing the Power of Social Media to Support Long Beach Businesses

March 16, 2012Click to subscribe

Long Beach businessman Francisco M. Dominguez recently established the city's first cash mob, a group of local consumers who communicate through social media to meet at a specific local business at a set day and time and spend at least $20 while there.

According to Dominguez, the criteria for choosing the lucky business that the cash mob supports are fairly simple. The cash mob does not support any chains or franchises, and only struggling local businesses are eligible. Dominguez also notes that the cash mob project is entirely about supporting local businesses. Accordingly, cash mob participants are willing to pay full price for items, and no one is looking for discounts or freebies at these events.

Cash mob events have already taken place at several businesses in Long Beach, including Leo's Mexican Grill and the organic grocery at Kress Market. ELEV8, an eco-friendly clothing store, had nearly two dozen people converge at its East Village shop on March 9.

A cash mob is planned for March 15 at the Long Beach Depot For Creative ReUse at 320 Elm Avenue. The Depot's mission is to inspire and encourage people to reuse materials and items for creative projects. The cash mob is scheduled to take place at 6:00 in the evening.

Cash mob events are planned for struggling independent businesses throughout the Long Beach area. Dominguez reports that community interest in this project is growing, and he is starting to experience difficulty in meeting the overwhelming demand. Anyone can find out how to get involved with upcoming cash mobs in Long Beach by visiting the Long Beach Cash Mob's Facebook page (http://www.facebook.com/groups/268872353182854), where anyone can join and help support this fun new way to support small businesses and the local economy.


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