Home > Cash Mobs Around You > California Cash Mobs > Redding, California Cash Mobs Redding Boardmart

Redding, California Cash Mobs Redding Boardmart

February 14, 2013Click to subscribe
Time5:00 PM
PlaceRedding BoardMart

About This Cash Mob:

The first of a downtown Cash Mob sponsored by downtownredding.com. On Feb. 28th @ 5:00pm Mobbers will meet at the south end of the Market Street Promanade with $20.00 cash in hand and walk 1 block to BoardMart where there will be a special $20.00 Sale and a prize of 2 Mt. Shasta Ski Passes. The idea for Boardmart was conceived in 1994 by Ben Mattox and Michael Tersieff. Michael, a skate/snowboarder, worked for Ben at Alpine Outfitters when snowboarders were starting to show up on the mountain. They recognized that the traditional outdoor/ski shop did not appeal to skate and snowboard riders. The shop needed to offer the gear they wanted with staff passionate about board sports. Ben and his wife Jean renovated an old building in Redding’s downtown core and the store opened in the spring of 1995. Boardmart and its employees were instrumental in getting the skate park in Caldwell Park built. When Ben and Jean decided to retire the store was purchased by long time employee Denise Craig and her sister-in-law Kelli Ercolano in June of 2000. Since then they have tried to keep to the original vision of Michael and Ben. They are die-hard downtown supporters and enjoy their business neighborhood. Small business usually means long hours so many family celebrations have taken place Boardmart. We have celebrated birthdays, Christmases, new babies and many a pickle glow. Denise and Kelli together with their husbands Don and Dave think of the shop as an extension to their homes. Denise and Kelli are extremely grateful to the employees that have taken their business to heart and work to promote board sports in our community. Through the years amazing people have and currently do work at the shop and have become part of the family.

The cash mob will be meeting at Market Street Promenade .

Join us at one of these locations for the after-party: Maxwell's Eatery 1344 Market Street
  • Tapas Downtown - 1257 Oregon Street
  • The Tasting Room - 1300 Market Street
  • Vintage Wine Bar - 1790 Market Street
  • Cafe Paradisio - 1270 Yuba St.

More Information

What type of business is being mobbed?


Why is this business worthy of a cash mob?

Redding BoardMart has been locally owned since 1994. They have been the anchor retailer in downtown for almost 20 years even surviving the opening of a commercial mall. Boardmart provides great services and products in the Ski and Skate markets. Offering quality equipment, clothing, and accessories and personalized service.

What makes this business unique?

Independently owned for almost 20 years

A little more about Redding, California:

Redding is a medium sized community with a unique downtown core of 90% independently owned businesses. Anchored by the historic Cascade Theatre our downtown has an mixed group of restaurants, nightclubs, retailers, housing and service businesses. The is a strong awareness of local business and community involvement. Our City is committed to a long term plan of developing and supporting downtown as a vital asset to our community.


You don't have to spend any money both those that spend at least $20.00 will be entered into a drawing with a grand prize of 2 ski passes to Mt. Shasta Ski Park.